Client
AstraZeneca, Italy
Skills
Experience Design
Service Design
Design System
UI/IxD Design
Product Management
Innovation Management
Period
Nov. 2020 - Apr. 2021
Overview
Haya is a healthcare platform that guides people digitally with oncologic diseases through their patient journey.
Haya is a telemedicine platform aimed at helping oncology patients manage their healing process or therapy more peacefully. It consists of a back office where the doctor sets up patient journeys, sends messages, organizes teleconsultations, and manages the calendar. A patient app also allows them to view their appointments, follow the therapy through all phases, and stay updated.
My role within the project was to coordinate the entire product design process, from defining initial requirements and UX research through studying Customer Experience to delivering interactive UI prototypes for the development team.
Key challenges and process
Since the beginning of the project, the main issue has been understanding the context in which we, as a team, had to deliver the product. This initial phase involved a lot of cross-functional collaboration between essential stakeholders and key figures on the client side. After three weeks of learning and understanding how an oncologic therapy works and its limitations, we started researching data to support our proto-personas assumptions. Starting from the proto-personas, we approached the design of the MVP by co-designing a Service Blueprint to understand better all the actors and their parts in the digitalization of the oncologic patient journey.
Once I understood how the patient journey worked from a service and systemic point, I started designing customer journeys for the patient, caregiver, and doctor; the goal was to identify the key moments in a day where the software could help support the users in their daily routine. After the client approved the journeys, I immediately started defining the platform's ideal information architecture and data structure with the technical team.
Starting from information architecture and data structure, I designed user flows and lo-fi wireframes to understand better how the three different types of users interacted on the platforms; the design challenge was to build around the patient journey and the whole software experience.
Takeaways
This project, in particular, was very difficult to handle because its output had a great impact on the lives of oncologic patients and medical staff. I’ve learned once again that through collaboration and co-design, we, as humans, are able to create functional products that improve people's lives. After this project I started loving the startup approach that I experienced in this project, this led me to read books and to learn how modern digital products were designed.
